#BrunchBriefing: Introduction to Branding Fundamentals


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Monday 26ᵗʰ April
11.00 am – 12:00 noon


Online (Zoom)

Monday 26ᵗʰ April 2021

Join us this week (11 am-12 noon) and find out about the latest call on Social Innovation.

Top Tips – FAQs – No-Nos

Guest Speaker: Ale Lariu

Alessandra (Ale) consults in Brand Experience with a special interest in partnership strategies and community building. She has lead transformation projects for over 21 clients over 13 years.

Brazilian-born Ale was fed up with being virtually the only woman in the room whenever she judged an advertising awards show. So started SheSays to encourage the advancement of women in digital media, through mentoring and networking programs.

//accomplishments: Ale was picked by Fast Company magazine as number 29 out of the 100 Most Creative People in Business. FastCo also included Ale in their “League of extraordinary women” with 60 other amazing ladies like Hillary Clinton and Oprah. She was also elected ‘World’s Most Influential Female Creative Director’ by Adwomen and got an award for ‘Greatest Individual Contribution to New Media’ by NMA magazine. She has received 18 industry awards and chaired the Clios and D&AD black pencil.

This is FREE to individuals from small and BAMER (black, Asian, multi-ethnic and refugee) organisations and run in collaboration with Money4YOU, Race on the Agenda (ROTA) and Black Fundraisers UK (BF-UK).

We know that you are facing numerous unique challenges; often it takes many years to gain momentum and build capacity in spite of the great need that you are meeting.

But rest assured you are not alone and we are here to help!



  • Welcome and introductions
  • Round up of important info for BAMER groups
  • Challenges and Wins
  • Guest speaker(s) presentation
  • Q&A
  • Notices
  • Reflections
  • Close

Things to note:

For security reasons:

  • Registration is required after which the Zoom call details will be sent to the email you register with.
  • Meeting notes and recordings are only sent to attendees. 
  • A no show may result in a £20 invoice being sent to you or bar you from attending future events.